Lorenzo Law Firm, P.A.LLF

Attorneys & Counselors at Law

LLF works on general business and entrepreneurial business issues that address business activities in the internet.   LLF works on internet law and data protection, e-commerce and business law, intellectual property and technology law, digital media and advertising law, privacy and data security law, cloud management and data storage law, and computer abuse and deceptive practices law.  We’ve served clients from Central and South America, the United States, and Europe.

As LLF addresses internet legal issues that occur in business and in social life, our work covers, but is not limited to,  photo copyright infringement; food grocery ecommerce; online gambling; advertising, online auctions; data protection violations; athlete image and branding; website audit compliance; defamation and online defamation; breach of contracts; misappropriation of trade secrets; copyright protection; trademark protection; deceptive business practices, computer use abuses, and violations of privacy. We represent photographers, entrepreneurs, artists, musicians, writers, inventors, amateur and professional athletes, website designers, and private individuals.

LLF provides businesses with litigation and general counsel services on best practices, policies, contracts, negotiations, litigation, corporate, and intellectual property issues.

Our work takes us before federal and state courts, and administrative venues such as the U.S. Patent Trademark Office (USPTO), the Trademark Trial Appeal Board (TTAB), the World Intellectual Property Organization (WIPO), the Internet Corporation for Assigned Names and Numbers (ICANN), National Arbitration Forum (NCAF), and the International Trade Commission (ITC).


Internet Law & Data Protection

Our clients’ legal situations require us to litigate on their behalf and to provide and secure forensic screening and tracking, to address the online events that command attention, such as data breach violations “hacking,” cybersquatting, computer abuse, online fraud, defamation, online bullying and harassment, deceptive and unfair trade, invasion of privacy, and false light publication.


Ecommerce Law & Business 

As we work to bring state, federal and international regulatory requirements to online businesses, advertising, and their transactions, we provide general counsel services on site documents, B2B contracts, B2C purchase-sell-delivery agreements, intellectual property use agreements, affiliate marketing agreements, and site development and maintenance agreements.  We litigate against deceptive practices, fraudulent marketing, breach of franchise sales and marketing agreements, and against interferences with business relations.


Intellectual Property Law & Technology

We address and litigate on behalf of our clients’ online intellectual property concerns, i.e., online trademark infringement; online copyright infringement; trade secrets misappropriate; breach of confidentiality agreements – nondisclosure agreements; cybersquatting, domain name infringements, reverse domain name hijacking and brand infringement.


Cyber Law & Digital Media

As “Cyber Lawyers” our counsel and representation is the umbrella over internet operational events, ecommerce activities, intellectual property, and regulatory rights and protection issues. We provide counsel on many cyber issues and requirements, i.e., data security, mobile transaction information, records retention, personal data privacy, business trade secrets, artistic and literary rights, advertising issues, music copyright, media rights, before in state, federal, and overseas bodies.cording


LLF Founder

       J.B. Lorenzo has served in key posts, from clerking in the anti-fraud division for the Federal Trade Commission in 1991 through engaging in federal and state government service, as well in the private sector (1993-99) in corporate, antitrust, and international law. His legal work on internet and technology issues stemmed from counseling the Division of Communications of Florida Department of Management Services in 1999 as it transitioned to become the State Technology Office. During 2000-2001, he counseled, drafted, and negotiated the contract for the establishment of the MyFlorida.com Web Portal, the expansion project of Florida’s 800 MHz Law Enforcement Radio system and its Joint Task Force Board, and served as counsel to the Florida’s 911 Cell Phone Commission. He also advised (2002-2011) the Florida Office of Student Financial Assistance’s and the Prepaid College Board’s Internet Portal operations (2011-2013).

       Many of the integrated issues in his experience involved technology (management, licensing, transfers), telecommunications, intellectual property (trademarks, copyrights, trade secrets), internet, data protection , privacy, fraud and identity theft prevention, e-signatures, state and federal regulatory law, contracts, and administrative and civil Litigation. In addition, he has also written on the E.U. Trademark System and the Extra-Territorial application of antitrust laws – a study of determining jurisdiction. He has also been recognized as a conference speaker on Privacy and Data Protection requirements under the Federal Trade Commission’s “Red Flags,” Gramm-Leach-Bliley Act, and HIPAA requirements.

       Mr. Lorenzo holds a Ph.D degree from the Josef Korbel School of International Studies, University of Denver, in International Law and has a double major B.A. degree from the American University – School of International Service, Washington, D.C.

       Served for nine years on the Judicial Nominating Commission for the 2nd Judicial Circuit of Florida, having been appointed by Governors Jeb Bush and Charlie Crist. His service included serving as Vice Chair and Chair.

       He is admitted before the U.S. Supreme Court, 11th Circuit Court of Appeals, U.S. District Court for the Southern, Middle, and Northern Districts of Florida, Supreme Court of Florida, and the District of Columbia Court of Appeals.


  • Marketability of Hashtags – Tags as marks, e.g., “hashtagmarks”

    advertising – trademark – fair use – social media – internet   As hashtags are increasingly filed for registry as trademarks, courts are balancing the nominative use of hashtags and the descriptive use of hashtags. So far over 50 hashtags have been granted federally registered trademark status. The difficulty is that the descriptive use may…

  • Review Websites Being Questioned

    Review websites claiming to be a “passive conduit” of comments about service providers are being questioned. The matter of consumer trust in reviews provided by these sites run the risk of being manipulated by subscriber agreements. What stands in the fulcrum is the ability for these sites to bolster the transparency of their policies in…

  • Copyright Preemption – From State Court to Federal Court

    intellectual property law- copyright law A recent decision in federal court dealt with the issue that what was being claimed was about ideas expressed in a tangible form in a software program, i.e., Spear Marketing, Inc. v. Bancorp South Bank. The Fifth Circuit determined that this was within the body of what is construed as…

  • Digital Media Relations Changing – Leagues and Broadcast Partners

    Digital Media – Media Law – Entertainment The effort by leagues to get involved in streaming content in collaboration with broadcasters is not new but what is, is its speed of growth. The benefit is the new digital products that will be provided to improve selection of viewing options.   From MLB, NHL, NFL, USTA,…

  • Copyright Filings and the Library of Congress

    Copyright law – Intellectual property law Seldom does one wonder how the Library of Congress is the world’s largest library with over 140 million materials that include maps, films, sounding recordings, software programs, photographs, and books. The Registry processes nearly half of million copyright claim filings a year. The reason behind its prominence is that…

  • Personal Data Privacy – Proposed Consumer Privacy Bill

    Consumer Data Privacy Bill data protection law – internet privacy law Giving people more control over their personal information is in the horizon. Concern however remains with companies and data brokers having discretion. The proposed Consumer Privacy Bill of Rights Act, sets some requirements on companies that process personal information. The idea is to establish some…

  • Data Protection – Sufficiency of Future Harm from Hacking – ‘Standing’

    Data Protection Law – Consumer Protection Law Data breaches and hacking of personal information drew the attention of the 7th Circuit where it reversed a district court ruling holding that where future harm suffices for standing (Remijas v. Neiman Marcus Group, LLC).  The court reasoned that hackers could potentially have a future affect by their…

  • eCommerce Law – Medicine and the Rise of “Telemedicine”

    eCommerce Law Imagine receiving medical diagnosis via web.  Would the FCC approve it?  Not so fast.   FCC is concerned that these services would require prioritization for data and real time performance, i.e., reliability of service.  The FCC is concerned with equality and at the same time, it is concerned over the critical patient and doctor…

  • Domain Names and Trademarks – Is a Suffix an Identifier?

    Intellectual Property Law Can a generic top-level domain (gTLD) just be considered as part of a web address or should it be considered a source of the domain name registry? Top-level domains (TLDs) are administered by the Internet Assigned Numbers Authority (IANA) for the domain name system we call the internet.   One can simply…

  • Trademark Law – “Free-riding” – Diluting Trademark Reputation

    Intellectual Property Law – Trademark Law Company brands struggle against other entities that are not necessarily in their industry, benefiting by their use of a similar if not identical mark from the reputation they have tried to build. This “free-riding” effectively could dilute the reputation of an established trademark. The protection of a trademark’s reputation…

  • Trade Secrets and Source Code

    Intellectual Property Law – Trade Secrets and Source Codes Intellectual property lawyers are scratching their heads as state courts are struggling with archaic laws on trade secret theft cases. For instance, the New York Supreme Court determined in a trade secret case ruled, resulting in overturning a conviction as it defined ‘tangible’ as not the same as…

  • Internet Privacy – Florida Privacy Protection Act

    Internet Privacy Law – Florida Internet Privacy Law   The flow of information from internet usage and ‘ Internet of Things’  is easily accompanied with its collection and systemic use for other purposes. Digital profiles are created with every online user’s key stroke, site visited, and key word used. In 2015, the Florida Legislature addressed…